Approved templates
outbound when the window is closed
Meta reviews templates for Marketing, Utility, Authentication, and service use. Use them to start (or re-open) a conversation. After the customer replies, you can chat freely for 24 hours.
When teams use this
Marketing
Launches and offers — with buttons customers can tap.
Utility
Order, appointment, and account notices they expect.
Authentication
One-time codes without building a custom SMS OTP.
How it works in WAPit
Dashboard
Create a template, wait for Meta approval, then send with per-recipient variables. Shared-number templates are prefixed to avoid clashes; dedicated numbers use your own names.
API
POST /api/v1/templates to submit, GET /api/v1/templates to list, POST /api/v1/send/template to send (including per-recipient component overrides). Open the API reference →
Re-open a cold conversation the right way
- 1
Customer last wrote three days ago — the 24-hour window is closed.
- 2
Send an approved utility or marketing template with their name and order id.
- 3
When they reply, continue with text, buttons, or lists until the window expires again.
Limits worth knowing
- Status must be APPROVED before send.
- Shared pool: 10 templates per customer. Dedicated number: 40.
- Unused shared-number templates may be cleaned up after 60 days of inactivity.
- API access for programmatic send starts on Pro plans.
Try this on your own number
Create an account, verify your email, and send 5 messages free — no credit card.